? & CO

Koo! Sake International

How might we help a local Japanese family-owned craft sake business expand to the global market?



There once lived a family in Japan who crafted an exquisite traditional sake unlike anything ever enjoyed. Through their stories of the past, we reflected on their relationship with the traditional practice of brewing sake that today has nearly become a shadow of history. In order to honor their love for sharing with others, I developed a packaging/product concept to share their legacy.



Product & Packaging

Mixed Methods

Creative Strategy
& Branding


Made in Japan

{with love}

β€œSake reveals true feelings.”
— ι…’γ―ζœ¬εΏƒγ‚’θ‘¨γ™ (Sake wa honshin wo arawasu)

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Research & discover insights
about life/culture in Japan


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Learn how to write Japanese Kanji
& hand-letter calligraphy


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Tell the story of a family who crafts
sake from an ancient recipe



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Kitsune Oyobi Okurimono (or koo!)
translates to the fox and the gift

The nature and tradition of the fox in Japanese culture is a messenger to the god of rice, Inari Okami. Approaching the international sake market with a symbiotic relationship between family brewed import sake and local fine dining sushi establishments. Tradition and modernity in visual harmony join together old world craftsmanship with new world product design.



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